Professor of Management of Digital Transformation
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Prof. Dr. Anja Danner-Schröder
"I'm fascinated by how organizations respond to rising crises – and how research helps us understand causes and develop effective solutions."
Anja Danner-Schröder is an apl. Professor of Management of Digital Transformation. Her research focuses on the role of digitalization in organizations, particularly how artificial intelligence and digital interfaces change and stabilize organizational routines. Another key area of her work is the analysis of organizational routines in crisis and extreme situations, such as natural disasters, pandemics, or humanitarian emergencies.
Human nature in disaster response
Floods, wildfires, and heatwaves show how fragile our systems become in a crisis. Before official help arrives, people often rely on each other. In these crucial first hours, spontaneous volunteers – everyday citizens without formal training – step in. They act outside of official plans, yet they are often the decisive factor when disaster brings entire regions to a standstill. For scientists, one thing is clear: without the human factor, disaster preparedness remains incomplete.
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